The basic pattern of this tool distributes the customer’s

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Classes of wishes and demands into fields, and in these spaces, ideas are distributed and evaluated. With more and more digital systems and solutions, the map is a straightforward tool, allowing a very practical visual analysis. Anyone can quickly fill it out anywhere, even on simple sheets of paper. A better understanding of the brand’s audience The first major benefit of using the Empathy Map is precisely the understanding that one can obtain in relation to the consumer.


More than just knowing the target audience, the brand establishes direct communication portugal telegram number list with the persona, a deeper and more detailed concept. The deep analysis studies the persona’s pains, which vary according to their social position, age, and a series of other factors. Obtaining this information is never simple, which is precisely why the Empathy Map is a major advantage. Quick implementation and low costs Are you on a tight marketing budget? Smaller budgets are very common, so working with expensive tools in the analysis stage is not always possible.


The Empathy Map is very low-cost since it relies on other tools. Surveys are support resources that help in understanding some details of the consumer profile. Many of them can be conducted at no cost, especially if they are digital. As for the development of the map, all you need is a board or a screen. Important insights from the profile analysis If you have a deeper understanding of your audience, some minor details can become enormous opportunities to achieve good results.