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Connections with customers, but doesn’t ultimately require any long-term strategy or thought-out approach. Social listening, on the other hand, is a proactive activity as it requires you to take a step back and think through the implications behind brand perceptions and overall brand sentiments. As a proactive strategy, social listening also requires self-initiation to enact the strategies you develop rather than a quick-fire response to someone else’s action.


2. Narrow vs Broad Social monitoring is a very narrow approach to sri lanka telegram number listsocial media management. The responses you give and interactions you monitor aren’t part of a larger approach, but are representative of an individual’s thoughts posted on social media. Even outside of one-on-one interactions, monitoring your brand or campaign through mentions is also a narrow approach to social media marketing. Social listening provides a broader take on your place in the industry or market landscape by looking at the big picture rather than individual opinions or campaign results.


Listening by definition requires you and your team to try and think beyond the immediate mentions and find a broader understanding of your brand’s reputation on social media platforms. 3. Manual vs Automated Another key difference between social monitoring and social listening is the methods in which the two strategies are completed. Social monitoring is a very manual approach. It requires team members to set notifications or search through hashtags and profiles to find specific brand mentions.