In order to measure the results of online marketing campaigns, it is necessary to install some tags. This process can be complicated, but at Posicionamiento Web Salamanca we will tell you what Google Tag Manager is and how to use it . This tool helps you manage the tags you use in a simpler way.
What is Google Tag Manager?
Google Tag Manager is a free tool from Google that works as a tag management system . That is, it allows you to add tracking codes, web analytics, and related code snippets also known as tags to any website or mobile application.
This way you can implement measurement and analytics options without needing programming knowledge.
Google Tag Manager Features
Google Tag Manager has multiple features that make it easy to manage and administer tags. Some of the most notable are:
It gives you the opportunity to choose and control how your chile telegram phone numbers tags are defined and their triggering methods. It also has options for loading tags independently or not simultaneously, pausing and sequencing tags, as well as loading with an exclusion method.
The Google Tag Manager account can be managed by multiple administrators. They in turn have multiple options to manage and choose the level of access for users .
It has different types of triggers to control when and how each of the tags are activated so that you can obtain the necessary information.
Google Tag Manager can be integrated with other tools such as Google AdWords. This makes it easier to measure advertising campaigns. It also integrates with third-party applications.
You can automate and customize processes related to tag management.
How to use Google Tag Manager?
If you want to use Google Tag Manager you must configure the tool to start inserting tags. To do this, follow these basic steps:
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1. Create an account
Go to tagmanager.google.com and create an account. You must enter an account name and specify whether you want to share data anonymously with Google and other related entities.
Press the continue option. An option to enter a descriptive name for the container will immediately appear on the screen.
2. Create and install a container
Create a container for the website or application you want to monitor. This is a piece of code that you install so that it can hold the tags you need to perform the corresponding measurements.
You need to select the content type . The options shown are: Website, AMP page, Android or iOS. For mobile apps use Firebase SDK for Android or iOS. Then click “Create”, read the terms of service and accept the conditions.
When the new container loads, you will see a message with the code snippet. You must copy this to all pages of your website.
Once you have installed the container, go to your website and click on Chrome Tag Assistant. You will see a yellow icon. This indicates that the container is empty for now. Before installing it, you should have knowledge of basic HTML elements .
3. Add and publish your tags
To do this, go to the main screen of Google Tag Manager and click on the “Add a new tag” option. You can select a pre-designed one or add one of your choice, as long as it is HTML or image.
Select the type of tracking you want to tag and a Google Analytics configuration variable. In the latter case, you also have the option to create a new one.
The next step is to click on the “Trigger” section to choose the trigger for the tag. If you want to create a custom one, click on the + button.