New technologies have changed the way we do online marketing. Thanks to these, there are many tools and methods that allow us to make the most of our resources. At Posicionamiento Web Salamanca we want to tell you about the uses of augmented reality in digital marketing . It is one of the most popular and most beneficial today.
What is augmented reality?
Augmented reality is a type of technology that mixes what happens in the real or physical world with different previously established digital objectives.
This type of technology has different applications that range from digitally visualizing different environments or situations to optimizing, measuring and recording important data such as conversions or reactions and finding new ways to attract users' attention.
Benefits of augmented reality in online marketing
If you start using augmented reality in your digital marketing strategy, you will get multiple benefits. Some of them are:
Differentiation from the competition: Not many companies and brands chile telegram lead using augmented reality in their processes. The use of new technologies that improve the user experience puts you above many of your competitors.
Improves user experience: Augmented reality transmits information to users in a more interactive, original and innovative way. This way, users do not become saturated or lose interest and the probability of obtaining more conversions increases. In addition, they live a unique experience and it helps you with web positioning .
Increase engagement: New and better experiences attract users. By implementing this technology, you can establish a better bond with them and create good memories. In addition, they will be encouraged to interact.
Multiple uses: It is a type of technology that you can use in practically all actions of your marketing strategy. In addition, it adapts to any type of company, product or service.
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You will also be able to optimize your time better, reduce product returns, and much more.
Uses of augmented reality in digital marketing
Augmented reality is used in different ways in marketing. Some of its most common applications are:
Display virtual objects
Augmented reality allows interested customers or users to explore the different features of your products by viewing a digital version of them.
If the representation is of excellent quality, clients will be able to see its texture, zoom in, view all the sections they want and change its color. You could even superimpose the representation of it on an image or photograph of a given space.
This type of application is widely used by furniture, clothing and other items stores.
Augmented reality based on geolocation
Tourism companies, mobile GPS applications or even shops, hotels, museums or restaurants can use augmented reality through geolocation.
This displays objects or information depending on where you are. Users only need to use an average smartphone that has a digital compass and, of course, GPS.
An example of this type of augmented reality is the game Pokemon Go. But in marketing you can use it to show information about specific places when the customer focuses their camera on them, indicate the path they should follow to find your physical location using arrows and directions, and more.
Display product information to customers
This is one of the best uses you can give to augmented reality in your marketing strategy, especially if you have a physical store or establishment.
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It consists of the augmented reality technology showing information about an object when the customer focuses on it with their mobile device. You could even add fun effects that adapt to the trends of the moment or time of year. In other words, do seasonal marketing .
For example, if you have a restaurant, one option is to make it so that when a customer points at their plate with a mobile device, the ingredients of the dish, its history, calories or other relevant characteristics are displayed on the screen.
Facebook advertising with augmented reality
Several platforms are implementing augmented reality ads, but one of the most successful is Facebook.
AR or augmented reality ads are a dynamic format. They are only displayed in the smartphone version of the app and in the news section.
Its use is very interesting and fun. When the user clicks on the ad, they will see an indication superimposed on the image or video that indicates how to interact with the product, effect or brand directly.
These ads give users the option to share their experience on their feed or stories through a photo or video of the moment of interaction.