Here is a different recommended format

[bellal khan]

Data in hand, Host-Read Ads represent the most effective advertising solution for Podcast Advertising.

They are the best format to get listeners to delve deeper into the brand's product and produce an average increase of 50% in purchase intent compared to non-Host-Read Ads.

The dawn of the new Podcasting: how to monetize this evolution of listeners and platforms 19

A clean, self-explanatory graph, given to us as an assist by the VOIS team.

Undoubtedly, these ads are very interesting for brands for exactly the same reasons that collaborations with influencers are for them.

And in fact, you can see Host-read ads as a sort of influencer marketing in podcast version.

In which both the scalability offered by Dynamic Ad Insertion technology and the communicative power of the podcast host are combined.

But the fact that Host-Read Ads perform better does not mean that other podcast ads do not work.

Spot Ads
Spot Ads are dynamic advertisements recorded by an brazil telegram users mobile phone number list external speaker.

They are therefore pre-recorded audio advertising messages from the brand or agency.

Particular attention during the recording phase is to develop the message so that it is in line with the podcast's way of communicating and with its audience.

This feature, as in the case of Host-Read Ads, is really able to make the difference between performing advertisements and ineffective ones.

The modus operandi for these ads consists of recording the ad once and then dynamically distributing it within the target podcasts via the advertising platform.

Each platform allows you to choose specific types of placement, to which a different CPM (Cost Per Thousand Listens) is associated: