Targeted UK energy policy, influencing policymakers with clear action points and relevant data

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Leading sustainability campaigns
Several campaigns stood out for their effectiveness:

Deloitte’s CXO Study: Focused on C-suite executives, combining targeted messaging with comprehensive data analysis.
McKinsey’s Global Energy Perspectives: Offered wide-ranging insights into energy trends, supported by detailed data.
PwC’s Net Zero Economy Index: Highlighted multi-annual commitments to sustainability, emphasising long-term investment in thought leadership.
Top qualities of successful campaigns
Our analysis revealed three common attributes among successful sustainability campaigns:

Depth of data: Combining multiple data sources to provide comprehensive insights.
Information design: Utilising a variety of visualisations to maintain engagement.
Credibility: Featuring voices from within and outside the organisation, including potentially critical perspectives, to build trust.
Challenger brands and targeted campaigns
Smaller brands also made an impact by focusing on list of guatemala cell phone numbers niche areas of sustainability. Here are two that got our attention and why:

Newton’s Re-energising offshore wind: Targeted UK energy policy, influencing policymakers with clear action points and relevant data.
Generation’s Sustainability Trends Report: Used diverse data sources and compelling storytelling to engage audiences without a large budget.
Key takeaways
Becoming a leader in sustainability demands authenticity, transparency, and a long-term vision. By harnessing credible data, crafting compelling stories, and communicating clearly, we believe brands can navigate the complex landscape of sustainability and make a meaningful impact.

Watch the full session – A sustainable story: How to avoid the green backlash and make a positive impact – including more sharp insight from our specialist editors and industry leaders on demand here.

Ready to embark on your sustainability thought leadership mission? We’ll help you to navigate and overcome any challenges you currently face in creating differentiated thought leadership and learn how to get more out of your content campaigns.

Get your brand on the map
If you’re interested in talking to one of our strategy experts to help determine how you can stand out in the crowded thought leadership market of sustainability, get in touch and one of the team will be in touch.

Help your company find its unique position on sustainability
Benchmark your current content against top performing sustainability campaigns
Learn best practice on how to tell stories and engage your audience