WEEKLY DIGEST
Temu vs Amazon: a battle that could shake up the entire market in 2024
Temu vs Amazon: a battle that could shake up the entire market in 2024 1
They’re Growing So Fast : You’ve probably heard of Temu by now. Although it’s new to the global market, in some ways it’s giving established marketplaces, even massive ones like Amazon and Alibaba, a run for their money.
The company had set a yearly sales target of $10 billion, but it has already surpassed that and is now on track to hit $ 18 billion .
It is no coincidence that Pinduoduo, its parent company, recently cambodia telegram mobile phone number list surpassed Alibaba as the most valuable e-commerce company in China .
More than ZTL : Economic growth has followed the exponential growth that has affected traffic. Between the app and the website, in fact, Temu has managed to gather a huge flow of interest in a short time.
Its site averaged 24 million global searches in the last month , up 1,329% in searches over the last year, according to Exploding Topics.
On iPhone, the free Temu app has become the most downloaded app of the year , thus surpassing TikTok. Let's say that the game has been played in China for a while.
Bloomberg also tells us that, on average, users spent 18 minutes a day on Temu in the second quarter compared to 10 minutes on Amazon.
During BFCM, Temu became the fastest growing marketplace, with traffic increasing 84% compared to Amazon’s 2%.
Organic Boost : Beyond the massive advertising investment strategy, which made us discover Temu for the first time, now the efforts to keep traffic high are also condensing on its social channels.