How to Do Better Lazy Keyword Research

[Samiul7921]

Only once your brand has become an entity can EEAT signals be fully applied. Only once Google understands what your brand's essence is and plugs it into the Knowledge Graph can topical authority be fully applied. So work to befriend Google and become a clear, well-connected entity in the Knowledge Graph. This increases the likelihood of your brand being included in Google's consideration set. And since Google acts as the gatekeeper of visibility across its entire Google ecosystem, it will also be included in the end user's consideration set.

How Many Keyword Targets Should You Target? Keyword Research | Competitive Research The armenia phone number database author's opinions are solely his own (barring the unlikely event of hypnosis) and may not necessarily reflect the views of Moz. First published in 2022 as “,” this guide is still relevant today. While we’ve updated the visuals and tweaked the content for 2024, the fundamental strategy that has resonated with thousands of SEOs continues to deliver results.

Whether you’re a regular reader or discovering this for the first time, you’ll find useful ideas for smarter keyword research. This post expands on a theme I discussed in my MozCon talk two years ago: I believe that most time spent on keyword research is essentially wasted time. Don’t get me wrong — keyword research is, of course, important. SEOs and businesses use keyword research to decide which parts of their business to prioritize, forecast their performance, assess potential expansion opportunities, and of course, write title tags, brief copywriters, or do other tactical work.