Copywriting how to write a good article

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What are the best practices for writing articles and content? Copywriting, what are the best practices?

The way web content is experienced is different from the way it is in print. Instead of reading left to right and line by line, site visitors scan the page for phrases or keywords that catch their attention.

Why is reading on the Internet so different from reading a book? Usually, we have a goal to find the answer to a question. We don't have the time or patience to read the entire content.

We are not interested in the entire article. We only look for sections that directly relate to our question. This mainly applies to subpages of our website such as about us, services or contact. This bangladesh whatsapp data is less important for longer content such as articles, white papers or blog posts. We also scan these types of articles, but the number of users who scan is smaller than those who read 100% of the content.

Jakob Nielson's study found that on average, internet users only read 28% of the words on a page. That means the rest is skipped.

A copywriter must ask themselves what to do to attract attention for longer. What needs to be done to increase this value?

Below are our research results:

Test
How to write an article?
Copywriting – Use multiple headings.
Well-written headings act as a page plan. Creating headings that summarize the contents of a paragraph(s) allows the user to understand what the section is about before deciding whether to read it or not. Additionally, it is a good idea to include keywords that represent the reader's information needs.

Use lists, bullet points
Bulleted lists provide optimal readability and allow users to easily understand the content. Almost any series of items separated by commas can be formatted into a bulleted list. This will significantly improve the readability of the content.

Short paragraphs!
Long paragraphs are unfriendly and difficult to scan. If you scan a long paragraph, you can almost always find a place where you can split it into two paragraphs. This makes it easier for the user to digest the information and filter out specific content.

Copywriting - Give Important Information at the Beginning
Start with the content that is most important to your audience, then add additional details. In journalism, this technique is called the inverted pyramid. By starting with a summary, you give the user the opportunity to make a decision, either to read further and explore the topic, or to abandon it because I found the answer.

Pay attention to key terms and phrases.
By using text formatting tools such as bold or highlighting, the user can easily find key terms/phrases in the content. However, it is important to remember to use this technique wisely and not overdo it, as there is a risk of negatively affecting the reader. This will manifest itself as annoyance or distraction of the reader.

Know your audience and their intentions
Use words that your audience is familiar with. Using complex or complicated language will most likely confuse the user. Proper language is key to making your content easy to scan and understand. Learn more about this in our Tone of Voice article .

Delete unnecessary words
Get rid of half the words on each page, then get rid of half of what's left. This may sound too aggressive and against the rules of SEO Copywriting

If that sounds like an exaggeration, it should be. Web content shouldn't be like traditional writing – it needs to be concise and to the point.