Are you wondering if it's really necessary to invest in user testing?
That's a no-brainer. If you don't want your users to drop you like a hot potato, you'll invest in regular and thorough user testing. Without it, the road to a successful final product is quite thorny.
Don't make the process harder than it needs to be. Check out the 7 most significant benefits of user testing and find out why you should invest in it.
User testing goals
What exactly is user testing? It comes from the English term user testing , which is often referred to as UX testing/user experience testing . It is the process of collecting data from test users of the digital product you are designing.
User testing provides both qualitative and quantitative insights. Essentially, you're not just collecting numerical data, but also opinions/feedback from users themselves to get a clear picture of product performance and the overall user experience.
The main goals of user testing are:
understand the pros and cons of the product;
quickly spot problems;
understand the complete user journey;
determine the best ways to improve.
As we mentioned in our blog about what makes good UX and UI design , testing can and should be done at any stage of design. Let's take a look at why.
The importance of user testing
1. Clarity
User testing is done by real users, i.e. people who have had no prior contact with your product. So, it's not done by your UI/UX designers , developers , QA engineers , or anyone else from your internal team, but by "regular" people.
This way, you get a completely objective picture of the experience that real users might have with your product. The feedback, both positive and negative, as well as the numerical data you collect, will help you determine the best approach when it comes to improving the product.
If the product is tested by people who are familiar with it in one way or another, the feedback will be unreliable because it will be conditioned by various factors.
When it comes to UI/UX design , an unbiased perspective is worth its weight in gold.
2. Time saving
It may seem incredible that an exhaustive process like user jordan phone number data testing could help save time, but it actually makes sense.
We're talking about long-term results here, because we believe it's important to aim high. If you take user testing seriously from the very beginning and invest everything necessary in its success, you can avoid many costly mistakes that could occur in the future.
UX testing is something where the old adage “prevention is better than cure” definitely applies, because if you delay testing and troubleshooting, you could actually create even bigger obstacles in the future. Eliminating initial errors means that any potential future problems will be resolved easily and quickly. After all, just imagine how much time it would take to resolve both when the product has already become much more complex.
To sum up: dedicate a lot of time now to save much more later.
3. Saving money
As with time, doesn't it make sense to invest a little money at the beginning so you can save a lot more later?
Allowing problems to accumulate can only make things more complicated (and expensive) in the future. Once the product is fully developed, troubleshooting becomes much more difficult. Investing in user testing tools and methods now will ensure a high-quality product that is then handed over to developers.
For example, usability testing itself, which is actually just one part of the complete testing process, can help you discover up to 85% of all UX-related problems in your product.
So, why let the situation escalate if you know from the start how to improve team productivity and prevent/reduce problems?
4. Higher conversion rate
Your digital product is the best source of qualified leads, because the users of your site/app are the people most likely to be interested in your products/services. A bad experience could drive them away. So, make sure your product's digital potential isn't wasted.
Even the smallest details can make the difference between a user converting or not. Thorough testing can help you spot them. This way, you can spot problems early and ensure that all aspects are optimized to achieve better user satisfaction and higher conversion rates .