Donation History: Segment contacts basd on their

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past donation amounts and frequency. This allows you to tailor your ask basd on their giving history. For example, you might ask long-time donors for larger contributions.
Engagement Level: Identify highly engagd supporters versus those who may ned more encouragement to contribute. Tailor your messaging accordingly.
Geographic Location: If your organization operates in multiple regions, segment your list by location to ensure relevant messaging. This is especially important for local events or initiatives.
Demographics: Consider segmenting by age, gender, or other demographic factors that may influence giving behavior. Different demographics may respond better to different types of messaging.
Interests and Preferences: If you have information about specific interests phone number list or preferences, use this to segment your list. For example, some donors may prefer to support specific projects or initiatives.
Past Engagement: Segment basd on how recently a contact has engagd with your organization. This can help you tailor your approach to re-engage lapsd donors.
Communication Preferences: Some contacts may prefer to be contactd via phone, while others may prefer email or text. Segmenting basd on communication preferences can improve engagement.
Example of Segmentation:

Segment: Create a segment for donors who contributd in the last year and another for those who haven’t donatd in over two years.
Messaging: Tailor your messaging to highlight recent successes for active donors and share updates on how their past contributions have made a difference for lapsd donors.