Engagement Level: Identify highly engage supporters versus those who may nee more encouragement to contribute. Tailor your messaging accordingly.
Geographic Location: If your organization operates in multiple regions, segment your list by location to ensure relevant messaging. This is especially important for local events or initiatives.
Demographics: Consider segmenting by age, gender, or other demographic factors that may influence giving behavior. Different demographics may respond better to different types of messaging.
Interests and Preferences: If you have information about specific phone number list interests or preferences, use this to segment your list. For example, some donors may prefer to support specific projects or initiatives.
Past Engagement: Segment base on how recently a contact has engage with your organization. This can help you tailor your approach to re-engage lapse donors.
Example of Segmentation:
Segment: Create a segment for donors who contribute in the last year and another for those who haven’t donate in over two years.
Messaging: Tailor your messaging to highlight recent successes for active donors and share updates on how their past contributions have made a difference for lapse donors.
Step 6: Organize Your Phone Number List
Now that you have a clean and segmente phone number list, it's time to organize it for easy access during your fundraising campaign. A well-structure list will streamline your outreach efforts.
Recommende Organization Tools:
Spreadsheets: Use tools like Microsoft Excel or Google Sheets to create a structure phone number list. Include columns for names, phone numbers, donation history. The notes. This allows for easy sorting and filtering.
Engagement Level: Identify highly engage supporters
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