Tool: Use a service like Truecaller or NumVerify to validate phone numbers before adding them to your list.
Process: Create a checklist for data cleaning that includes steps for verifying, updating. And categorizing contacts.
Step 5: Segment Your Phone Number List
Segmentation is a powerful strategy that allows you to tailor your outreach efforts base on specific criteria. By segmenting your phone number list, you can create targete messaging that resonates with different groups.
Common Segmentation Criteria:
Donation History: Segment contacts base on their past donation amounts and frequency. This allows you to tailor your ask base on their giving history. For example, you might ask long-time donors for larger contributions.
Engagement Level: Identify highly engage supporters versus those who may nee phone number list more encouragement to contribute. Tailor your messaging accordingly.
Geographic Location: If your organization operates in multiple regions, segment your list by location to ensure relevant messaging. This is especially important for local events or initiatives.
Demographics: Consider segmenting by age, gender, or other demographic factors that may influence giving behavior. Different demographics may respond better to different types of messaging.
Interests and Preferences: If you have information about specific interests or preferences, use this to segment your list. For example, some donors may prefer to support specific projects or initiatives.
Past Engagement: Segment base on how recently a contact has engage with your organization. This can help you tailor your approach to re-engage lapse donors.