Calculate the total revenue generate directly or indirectly

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Conversion Rate . A Attribution & Funnel Analysis. : The ultimate metric. The percentage of recipients who complete the desire action. Implement robust attribution models to accurately link conversions back to your phone number campaigns. Analyze conversion rates at different stages of the sales funnel . A e.g., lead generation, demo booking, purchase. .
Opt-Out Rate . A Root Cause Analysis. : The percentage of recipients who choose to stop receiving messages. A high opt-out rate is a critical warning signal. Conduct root cause analysis to understand why users are opting out . A e.g., too frequent messages, irrelevant content, lack of personalization. .
Spam Complaint Rate . A Zero Tolerance. : The percentage of recipients who phone number list explicitly mark your messages as spam. This is a zero-tolerance metric. A even a minuscule number . A e.g., above 0.05-0.1%. can severely damage your sender reputation with network operators and potentially lead to blacklisting.

Revenue Per Message . A RPM. & Revenue Per Subscriber . A RPS. : Calculate the total revenue generate directly or indirectly from your phone number campaigns divide by the total number of messages sent . A RPM. or the total number of active subscribers . A RPS. . These metrics directly quantify the financial efficiency and profitability of your efforts.
Customer Lifetime Value . A CLTV. by Acquisition Channel: Track the CLTV of customers who were primarily acquire or significantly engage through phone number outreach. And compare it to customers acquire via other channels. This provides a long-term strategic view of the sustaine value generate.