What do they think about the topic

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How many people are there and what are their ages? Psychographics: the “why” demographics provide . Entertainment is not just the “who.” while psychographics reveal the “why” behind customer behavior.

More effective than demographics these . Are the qualitative chile phone number list factors to delve into when studying your audience: values: what is important . To them? Do they prioritize sustainability.

Innovation or affordability? Interests: what are their hobbies and . Passions? What kind of content do they consume? Lifestyle: what is their daily routine like? . Use a relatively large are they always on the go.

Or do they prefer a more relaxed pace? Attitude: . ? Are they early adopters or late majority? Motivation: . What drives their purchasing decision? Are they seeking convenience.