Dormant leads are a hidden goldmine. These are people who once showed interest but didn’t convert. With targeted re-engagement campaigns, you can rekindle their interest and turn them into paying customers.
Start by identifying dormant leads in your costa rica phone number list CRM—those who haven’t opened emails, clicked links, or visited your site in 60+ days. Segment them based on their previous behavior, such as what content they downloaded or pages they visited.
Craft personalized email sequences to win them back. Examples include:
A limited-time offer or discount.
A "We Miss You" email with updated content.
Asking for feedback or updated preferences.
Use retargeting ads to stay top-of-mind. Display new products, testimonials, or educational content that aligns with their interests.
Don’t forget to clean your list. Remove leads who remain inactive after multiple attempts. This improves your sender score and email deliverability.
Even a small response rate from re-engaged leads can yield high ROI, since the cost of reactivation is lower than acquiring new leads.
In short, re-engagement campaigns breathe new life into old contacts, helping you make the most of every lead.