Podcasting is a growing channel for building authority and generating leads—especially in B2B or niche industries. When done right, it attracts a loyal audience and positions your brand as a trusted resource.
Start by selecting a niche-relevant theme. If you’re a marketing consultant, you might launch “The B2B Growth Show.” Consistency matters, so release weekly or biweekly episodes.
Each episode should offer valuable insights—interviews, tips, or case costa rica phone number list studies. Invite guests who appeal to your target audience and promote the episodes on social media and email.
Include CTAs during your show:
“Like what you’re hearing? Download our free lead gen toolkit at [yourwebsite.com/toolkit]”
You can also mention landing pages, newsletters, or consultations.
Podcast show notes are prime real estate. Include links to lead magnets, contact forms, and related blog posts. Repurpose each episode into a blog, YouTube video, or LinkedIn post to expand reach.
Another strategy: feature your own clients or prospects as guests. This deepens relationships and can open doors to new deals.
Track leads by offering exclusive URLs or coupon codes for podcast listeners. Over time, your show builds trust, making lead conversion easier.
Podcasting may take time to grow, but it delivers warm, educated leads that convert.