Interactive content captures attention and engages users better than static content. It also helps you collect information naturally, making it perfect for lead generation.
Examples of interactive content include:
Quizzes (e.g., “What’s Your Marketing Personality?”)
Calculators (e.g., ROI calculators)
Polls and surveys
Interactive videos
Assessments or diagnostic tools
These tools offer immediate value in exchange for a lead’s costa rica phone number list email. For instance, a business coach could offer a “Business Growth Readiness Quiz” and deliver personalized feedback via email.
Platforms like Outgrow, Typeform, and Interact make it easy to build these tools without coding. Embed them on blog posts, landing pages, and pop-ups.
Promote them via email and social media with enticing hooks. Use the data collected to segment leads and tailor follow-ups.
Interactive content provides value, engages users, and builds trust—all while generating high-quality leads.