Not all leads are ready to buy right away. A lead nurturing funnel builds relationships and guides prospects toward conversion.
Start by segmenting leads based on their behavior—did they download a whitepaper, attend a webinar, or request a quote? Use this data to create targeted email sequences.
Each stage of your funnel costa rica phone number list should offer increasing value. For example:
Top of funnel: Educational blog posts or videos.
Middle: Case studies, product comparisons.
Bottom: Free trials, consultations, or demos.
Use marketing automation tools like Mailchimp, ActiveCampaign, or ConvertKit to deliver content on a schedule. Track engagement and adjust based on clicks and responses.
Your funnel should include CTAs to move leads down the pipeline. If someone downloads a guide, the next email might invite them to a webinar. If they attend, follow up with a product demo.
A strong nurturing funnel builds trust and keeps your brand top-of-mind—turning interest into action over time.