Retargeting (or remarketing) is one of the most effective ways to re-engage visitors who didn’t convert the first time.
1. Why Leads Drop Off
Many visitors leave without taking action—not because they’re not interested, but because they’re distracted or not ready. Retargeting keeps your brand top-of-mind.
2. How It Works
Retargeting uses cookies or pixels to track visitors and display costa rica phone number list targeted ads as they browse other sites or social platforms like Facebook and LinkedIn.
3. Create Segmented Audiences
Segment based on behavior: people who visited a product page, abandoned a cart, or downloaded a free resource. Tailor ads to match their interest level.
4. Use Compelling Creatives
Include strong visuals and CTAs. Test different ad formats—carousel ads, video snippets, or testimonials to see what drives re-engagement.
5. Optimize Frequency
Don’t bombard users. A good rule is 5–7 impressions over a week. Adjust frequency caps to avoid ad fatigue.
Retargeting helps you recover missed opportunities and gives warm leads the nudge they need to return and convert.