Despite the rise of digital, trade shows and virtual expos remain valuable for B2B lead generation—offering face-to-face (or screen-to-screen) engagement with high-intent prospects.
1. Choose the Right Event:
Focus on industry-specific trade shows or expos where your target decision-makers attend.
2. Prepare Lead Capture Tools:
Whether in person or virtual, use tablets, lead costa rica phone number list forms, or QR codes to collect attendee information efficiently.
3. Offer a Strong Incentive:
Run a giveaway or offer a limited-time deal to encourage booth visits or online sign-ups.
4. Qualify Leads in Real Time:
Train your reps to ask smart questions that help assess lead quality on the spot.
5. Follow Up Fast:
Contact leads within 24–48 hours with personalized messages based on your conversation. Delay kills momentum.
Done well, trade shows deliver high-quality, ready-to-talk leads who already showed interest through direct engagement.