Ignoring Ad Copy and Extensions

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Many advertisers overlook the importance of compelling ad copy and ad extensions. Poorly written ads fail to attract clicks, while missing extensions mean lost opportunities for extra visibility and engagement.

Tips for better ads:

Highlight unique selling points (USPs) and offers

Use strong calls to action (e.g., “Buy Now,” “Get a Free Quote”)

Include keywords in headlines to increase relevance

Test multiple ad variations with A/B testing to find top performers

Utilize ad extensions:

Sitelink extensions promote multiple landing pages

Callout extensions highlight key benefits

Call extensions encourage direct phone calls

Location extensions help local businesses

Ad extensions not only increase ad size but usa mobile database improve click-through rates (CTR) and Quality Scores.

4. Neglecting Landing Page Experience
Driving traffic to a poorly designed or irrelevant landing page wastes ad spend and lowers conversion rates. If visitors don’t find what the ad promised or face slow-loading pages, they leave quickly.

How to avoid:

Ensure landing pages align closely with ad copy and keywords

Optimize page load speed (use Google PageSpeed Insights to check)

Make pages mobile-friendly as mobile users dominate search traffic

Include clear and easy-to-complete calls to action

Minimize distractions and streamline forms for better conversions

Improving landing page experience enhances Google Ads Quality Score and reduces cost per click (CPC).