Make sure you have the infrastructure

[Jahangir655]

Before you embark on a localized marketing campaign, it is imperative (and this cannot be stressed enough) that your business has the necessary infrastructure in place to support it.

Not only will your marketing funnel need to adapt, but so will your entire customer experience.

Imagine seeing an advertisement that's perfectly translated and adapted to your culture. Then you try the product only to discover, to your rage and despair, that it hasn't been translated or localized.

Another example: you arrive at a perfectly translated website, but the price is in rcs data spain a foreign currency and completely inaccessible for your market.

Perhaps the worst-case scenario would be to sign up for a subscription with a localized sales team, but when you need it most, you discover there's no customer support available in your language.

All of this is to say that localization is not something you can afford to do half-heartedly. It's better to limit yourself to a few markets than to bite off more than you can chew.

Third, create your local marketing strategy
Okay, you've identified your target markets and created a solid infrastructure for potential users in those markets. Now you can start spreading the word. (If not, you can bookmark this article and come back later.)

So where to start?

Research your platforms

It's not just the message that changes when marketing to different cultures; the medium must evolve as well.

Take the time to do some research and identify the type of devices used in that country, the social networks people are on, the most popular search engines, and the influencers your potential buyers follow.

Once you've selected the most promising platforms, you can start testing. Start spreading your message, invest a little money, A/B test your platforms, and draw conclusions to determine what works best for your target market.