Online tools (e.g. a currency converter)
Question-and-answer games
are often seen in Instagram stories. Influencers ask questions and let their followers answer, or vice versa.
Online psychological tests
Psychological tests of all kinds are particularly popular in women's magazines.
Special advertising campaigns
Do you remember McDonald's "Build Your Burger" campaign? In 2016, McDonald's launched romania phone number data the campaign and called on thousands of fans to design their own burgers. The burgers were put together, given a name, and put up for ranking. The goal was to later add the most popular burger to the product range.
While this case fits well into the category of elaborate "engaging content campaigns," this example also warns of potential consequences. McDonald's had to stop the campaign after a short time due to racist burger names. If you launch a campaign like this, be prepared for potential risks and try to protect yourself with targeted strategies.
Contests
Advent calendar contests, which offer 24 prizes, are particularly popular at the moment.
Click here if you want to learn more about social media contests.
Of course, the time and money involved will vary depending on the format. However, the question-and-answer game on social media channels like Facebook or Instagram shows that even with little effort, you can create a lot of interaction between you and your target audience.
There are many possible ways to distribute engaging content
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