Tell us about the backstage

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When you run out of trending Instagram topics, show what's behind the pretty picture. Give your followers a glimpse into the work process from the inside: what a typical day in the company looks like, how your products are created, what challenges you face. For example, if you have a pastry shop, show how a cake is born — from the idea to the finished product. People are always interested in what happens behind the scenes, and such posts help bring your brand closer to the audience.

Instagram post example

Dedicate a post to an important social issue
Companies that touch on socially significant topics are more trustworthy. When part time data choosing a topic to write a post on Instagram, start from what is close to you. This could be ecology, mental health, support for small businesses, etc. For example, if your business is clothing production, you can talk about the importance of conscious consumption. Such posts not only attract attention, but also increase loyalty.

instagram post topics 2025

Use oddly satisfying
Sticky content often goes viral. So if you're looking for fresh Instagram post ideas, consider how you can integrate oddly satisfying content into your niche. For example, if you're making candles, film wax being poured into a mold. These videos hold attention and increase reach.