What to consider when launching an advertisement

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In order for Instagram advertising to target a competitor's followers to bring the desired results, it is important to take into account several nuances.

First, you need to understand that not all of another company's audience will suit you. For example, if your competitor operates on the international market, and you do not, you simply have no reason to advertise your product abroad. Therefore, before launching a target on your competitors' subscribers, you must segment the audience. Then your ad will be seen by those users who can really become your clients.

Instagram advertising to competitor's followers

Secondly, do not focus only on direct competitors. In some cases, it would chinese america data not be superfluous to analyze the subscribers of competitors from related niches. For example, if you are selling protein bars, you can set up advertising not only for subscribers of other manufacturers, but also for the audience of fitness clubs or healthy lifestyle bloggers.

Another important point is that we do not recommend collecting data from million-follower bloggers, as their audience is too diverse. It is better to focus on micro-influencers, who have a more engaged and targeted audience.