A unified brand voice in every conversation

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A very important point for a company is how exactly you communicate with clients. A brand is not only a logo or colors, it is also how your communication sounds and whether a single tone of voice is observed. One manager can joke in a dialogue, another will answer sternly and dryly, and a third (especially if he is a newbie) will get completely confused in the wording. As a result, the client gets a different experience, especially if the issue is not resolved immediately, but within a few days. Such inconsistency in answers can be confusing.

Sales scripts in Instagram correspondence help set a uniform bc data tone. Thanks to this, your company will sound like a strong, confident brand that can be trusted.

ready-made sales scripts on instagram

Building trust and establishing emotional contact
You probably know that sales are more about emotions. People buy from those they trust. The script allows you to think in advance about what words and wording will help build this trust. It will tell you how to present the benefits of the product without pressure and how to show the client that you are listening to him and taking into account his needs.

And the best thing is that the script does not prevent you from being “alive”. On the contrary, it is rather a base from which you can push off, adding individuality and empathy. It helps not to miss important moments and maintain your chosen communication style.