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Tell us how the changes have worked for you.Twitter is a great tool that allows businesses to engage with their user base and reach new potential customers. With promoted accounts, you can send targeted tweets to people who might be interested in your company and gain new followers or direct them to your website.
But it only takes one small misstep for a business to ig data become the subject of a marketing fail blog. Check out this roundup of 9 common Twitter advertising mistakes and how to avoid them:
Organic and promoted tweets are very different beasts. Knowing which elements to use and when is crucial to your campaign. Hashtags can be a great way to join the conversation in organic tweets, but in a promoted campaign, any interaction with your ads will cost you money. If your goal is direct response conversions, then additional elements like hashtags and @-handles can even be a distraction for customers and take them away from the link you want them to click. Eliminate hashtags and @-handles unless they're critical to the campaign.