One of the turning points was the continuous improvement of the design, environments, equipment and machinery of our centers, which captured the attention not only of our target, but also of the world of architecture and innovation in general.
In addition, our business model aroused interest among economic operators and gained space in the most important national media. The strong investment in advertising, not only czech republic reverse phone lookup digital, was a fundamental element in increasing brand awareness , allowing us to reach an ever-increasing number of subscribers.
2. The “Ritaglia il tuo tempo” campaign involved the readers of the Gazzetta dello Sport. How did you choose this channel and why?
We chose Gazzetta dello Sport for its prestige and because we wanted to reach a broad audience, but we were aware that the newspaper's traditional readers are not our main target.
For this reason, we have supported the campaign on paper media with a series of digital activities, involving fitness influencers and ambassadors. Through short videos made by the latter, which we promoted on Meta and TikTok, we wanted to intercept Generation Z, our target audience.
The idea was to combine tradition and innovation, inviting kids to buy the newspaper at the newsstand to participate in the game and, at the same time, bring the message to the social channels most followed by our audience.