Harmonize data privacy laws across Europe

[robiulhasan]

5 Warrior Women Leading Digital DisruptionSavvy consumers are aware that their activity and data are being tracked online. That's why it's become so important to have regulations that offer privacy (especially on social media) and allow customers to choose what personal information they share.

The General Data Protection Regulation (GDPR) is a law that was introduced by the European Union on May 25th, 2018. This law replaced the Data Protection Directive 95/46/EC and was designed to:

Protect and empower all EU citizens’ data privacy
Reshape the way organizations across the region approach data privacy
Top tip: check out our defintitive GDPR Che cell phone number search philippines cklist for Marketers for advice on how to get started with ensuring you are GDPR-compliant.

What does GDPR mean for companies?
As a regulation enforceable by law, the GDPR is not optional. If a person or organization wants to do business within the European Union, or with EU citizens, it must abide by the regulations.

With GDPR legislation, companies must be explicit about the ways in which they collect personal data for marketing purposes. This means asking specific explicit permission as they collect it, as well as offering consumers a valid reason for having the information.

In essence, the GDPR: