10 Elements that every B2B company should include on its website

[muskanislam44]

The good news:

Your website is the center of your digital strategy.
It is the key asset that allows you to generate traffic from search engines like Google.
This is the place your prospects visit once your salesperson finishes his sales presentation.
It is also a space where you can publish support material for your clients and generate new sales conversations.


The bad news:

Managing a high-value website is complex and requires a lot of effort.



How to view it?

A website doesn't have to be perfect, it just has to be a whatsapp new zealand better version than the last. Our advice is to create a 1.0 version of your website and every month adjust or add a new section.



We invite you to watch our webinar:

[ 7 Key Elements to Include in Your B2B Company's Digital Marketing Strategy ]



10 elements that you can improve on your website:
1.- A main page with a clear value proposition

Your home page should clearly answer at least 3 questions for the visitor.

What do you sell?
What benefits do I get if I purchase your products or services?
How do I contact you?


2.- Your products and services

Each service should have at least one section within your website. Structure at least 3 ways for the visitor to find your products.

By product name.
For the problem it solves.
By type of industry.


3.- Recent projects

They do not need to be elaborate success stories. You can include a short text with the following information:

Project name.
Problem that the company had.
Your product or service that solved the problem.
Benefits obtained.


4.- Who We Are Section

Rather than talking about how great you are or how you have over 20 years of experience in the industry, include a text explaining how your experience can help the visitor grow. Preferably, also include real photos of your team.



5.- Customer service chatbot

Visitors love immediate attention. A chatbot is key because it allows you to resolve your issue without having a person on call 24 hours a day.

Meet the HubSpot chatbot
Meet the Cliengo chatbot


6.- PDF or content offer to generate leads

A large percentage of your website visitors aren't ready to start a conversation with your sales team, but they are willing to learn more about your solutions.

Post a PDF or video where you talk about a problem your ideal client has and how you can solve it.
Request some information to access the content such as: Name, Company, Company Size and any information that helps you qualify your contact.


7.- Resources / Blog / Help

Include a section where you discuss various topics related to the problems, doubts and situations that your ideal client faces. Gather your salespeople and make a list of all the questions that prospects and clients express and publish the answers on your website.



8.- Testimonials

Key element to strengthen visitor confidence.

Testimonials that include a photo of the person generate better results.
Use a format where the person talks about the problem and the service that solved it.
Put them in different sections of your website.


9.- Contact section

On your contact page you should preferably include the following elements:

Full address of your offices so that visitors and Google can clearly identify your location.
Contact numbers
Customer Testimonials
Form with questions to help you prequalify the contact.


10.- Code to track various indicators

It is essential to track various indicators on your website such as sessions, time on site and conversions. You can use tools such as Google Analytics and HubSpot.