More and more companies have managed to make themselves known through this great platform in a quick and easy way.
You must understand that if you are not in the best positions in the search engines you are doing nothing. That is to say, if your ecommerce is not optimized for SEO search engine positioning you are losing the opportunity to obtain greater traffic and traffic that translates into possible good sales and business to be done.
An interesting fact is given to us by a study on Electronic Commerce in its 2013 edition carried out by the Ministry of Industry , Energy and Tourism, search engines have a hegemonic position as the main channel of access to the online store :
“76.5% of buyers access the e-commerce site where french email address list they make online purchases through a search engine.”
Here is a calculation that will help you understand the advantage of search engines and the impact on online stores. In Spain, the number of searches through the most used search engine, Google , is around 280 million per day. We can determine that it is a very important source of visits for most online stores, which is why it is vitally important in positioning.
Magento gives us the possibility of standing out from your competitors through its search engine positioning tools and the management and implementation of good SEO practices. Boosting it is vital for any virtual store that wants to increase its visits without a large outlay of money. Without a doubt, it is a great investment with favorable results and that will undoubtedly provide us with favorable and qualitative resources.
It is a reality for everyone not to be left out, but not everyone can have the capital to develop an online e-commerce platform through which to sell and promote products, so we must resort to pre-assembled platforms, among which Magento stands out.
This e-commerce platform is very friendly with existing search engines. However, there are some aspects that must be considered for optimal search engine positioning.
Below, you will find the keys to carrying out good SEO optimization for Magento:
Enable URL Overwriting
This should be the first step in Magento SEO . To enable it, simply go to System => Configuration => Web => SEO (Search Engine Optimization).
Optimize Titles and Descriptions
By default, Magento is installed with the following title on all pages: “Magento Commerce” or “Magento Store”. To get more traffic to your site, you should keep in mind that search engines give more weight to the first words they find than to the later ones.
Setting up canonical URLs
Magento does not allow this option by default. However, this functionality can be achieved by installing the “ Canonical URL's for Magento ” module. Its configuration is semi-automatic and very simple.
Optimize categories
In order to obtain better results with organic positioning, you should use category pages as landing pages for undecided users. To properly optimize each category page, you must go to: Catalog => Manage Categories. There you can configure the following parameters: Meta Description tag; Page title (Title tag); Custom URL.
Not only eo but it is considered one of these new technologies, and perhaps the most used at the moment is Magento, an Open Source platform that offers us countless advantages over its competitors. One of its main features , and perhaps the most appreciated by its users, is its high capacity for configuration and customization.