These trends are helping to improve

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In 2025, we will see more micro-moments focused on visual search and the use of rich images on websites to improve search engine visibility. Strategies focused on search intent As Google gets better at understanding user intent behind a search, intent -based SEO is becoming more critical. It’s no longer just about keywords but about understanding what the user actually needs at any given moment. Categorizing searches into different types of intent such as informational, transactional, or navigational will help brands create more relevant content. Zero-Click Optimization Zero positions or featured snippets in search results continue to be a goal for many businesses.


These quick answers are those that Google displays usa mobile database directly on the results page and eliminate the need to click on a link to obtain information. Optimizing content for these answers with concise summaries, question-and-answer structuring, and tables will be essential. Overall, 2024 is proving to be a year in which companies need to be more aligned with new AI technologies , focusing on user experience and adapting their content to emerging voice and visual search trends. positioning and offer a better user experience in an increasingly competitive SEO environment. And if you, as a brand, need a partner to help you work on SEO in a strategic way and with a focus on results , do not hesitate to contact TTANDEM to put our 10 years of experience in digital marketing and web positioning at your service.