Design your store for impulse purchases

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At some point in our lives, we all must have purchased some product based on our impulse buying behavior. Impulse buying is the act of buying any product which we did not plan to buy in advance but still, we do it due to a sudden desire to buy it.

This technique is very common in physical stores, but it can also be used in online stores. You just have to be creative with the placement of products on your website so that customers are attracted to these products during their purchasing process.

Research from the Journal of the Association for Information Systems (JAIS) has found that impulse purchases are related to website quality . So, make sure you take care of the quality of your website design. Plus, you can combine it with another strategy, such as urgency or scarcity, to make it even more effective.

To customize your Shopify store design , you can install a realtor email list new york Shopify app like the GemPages page builder . It gives you the freedom to create, customize, and optimize stunning store pages using its drag-and-drop editor.

GemPages Landing Page Template
GemPages not only allows you to create shop pages from scratch , but also helps you customize and optimize your pages for conversion.

Pages of gems
Customize your Shopify store pages your way
The powerful page builder allows you to create store pages that deliver unique experiences and convert customers. No coding required.
6. Drive more sales with your holiday email campaign
Email marketing is known to be one of the most effective channels to boost conversion and sales. By creating a special Christmas email campaign, you can inform your customers about your special collections and holiday discount offers.

That being said, you may need a proper strategy to make the most of your holiday email campaign. You need to make sure that your email grabs your subscribers’ attention and drives them to take action, i.e. visit your store to make purchases.

Quick Tips to Improve Your Email Marketing During the Holiday Season:

Get creative with your email subject line to ensure you have a high click-through rate.
Send personalized emails separately to different target customer groups instead of sending mass emails to everyone.
Help your customers with gift guides to solve their dilemma about what to buy as a gift.
Many people may access their email via their mobile phone. Optimize your email design for mobile devices.
LARQ Christmas Email Marketing Example
This email from LARQ is a great example to learn from. It includes a link to “Holiday Gift Ideas” for customers along with the products, a “Buy Now” button, and a small guide showing delivery times to create urgency.