As an Official HubSpot Partner in Spain, PGR+ specialising in the ICT sector enables us to understand the characteristics and peculiarities of the technology sector.
We can help you customize your Social monitoring and implement the HubSpot platform within your Inbound Marketing strategy.
Social Media Monitoring is a vital process within freight forwarder email list the Inbound Marketing methodology . We must identify and evaluate what is being said about our company, product or brand on Social Networks . Social listening can be applied to clients, prospects , industry leaders, competitors or other users.
There are different keys to listening and different ways to achieve engagement . Social monitoring has a greater implication on real time than on the analysis and measurement that we will carry out after it.
Social Monitoring: What to monitor within our Inbound Marketing methodology
Social monitoring is carried out on social accounts that follow us, that we follow or that mention us through our profiles or tags. But also on a database of Keywords that are relevant to us. The most relevant Keywords correspond to our brand, company, product or service name, etc.
Based on these terms, our choice of monitoring system will focus on the Social Networks that we specify, carrying out a global monitoring of the most relevant articles and messages.
The social monitoring software will perform a simple filtering of them to digest them and act accordingly: notify us, automatic response, etc. There are different social monitoring softwares, with the HubSpot Automated Marketing platform being a reference within Inbound Marketing .
HubSpot makes it easy to customize social listening for your customers, followers, competitors, and prospects.