Now, anyone who has ever had a sales and/or marketing role (or has seen it up close) will raise their eyebrows when reading about the hands and the accompanying belly. After all, it seems like a example of whatsapp number in philippines utopia, an efficient synergy between sales and marketing. Or better yet, the interweaving of sales and marketing in such a way that they are no longer two hands, but one and the same organism. Big thumbs up for the person who paid so much attention in biology class that you can tell me that two hands have always been part of the same organism, but that's besides the point.
In any case, it is evident that many organizations are still suffering from the negative impact of poorly collaborating sales and marketing departments. The 'war' is therefore still in full swing. In our current (increasingly accelerating) world, the pain of this is also increasingly felt. The conflict often has multiple facets, but in short, marketing must deliver more leads of higher quality faster and faster, while sales must convert these leads faster and faster, with the added difficulty that leads no longer allow themselves to be led as before.
3 problems
Departments consist of desks, flipcharts, spreadsheets, but above all people. Because of that last ingredient, I am not going to claim that all problems can be described (let alone solved) in one article. Based on survey results from Cracking the code of sales and marketing alignment, I will therefore limit it to three problems.