Twitter’s primary audience is Millennials. However, it’s incredibly useful for both B2B and B2C businesses.
The most professional platform we’ve listed here, LinkedIn targets business professionals. As a result, many of the platform’s 839 million users worldwide are Baby Boomers and people from Generation Z.
LinkedIn’s audience is clearly defined. It’s primarily for working professionals who are looking to network and seek out new opportunities.
As a result, it’s the perfect platform for B2B companies who are looking to identify key decision-makers and build an industry-specific community.
TikTok
TikTok burst into the public consciousness in 2020, when its user numbers began to soar.
Known for short-form videos and viral content, TikTok is an excellent platform for community building and user-generated content. It can also be a great tool for boosting brand awareness.