The click-through rate allows you to assess the recipients' interest in indonesian numbers your message and the incentives offered (link to a web page, marketing campaign , promotional code, etc.). A click-through rate greater than 5% is considered satisfactory for an SMS campaign.
Similarly, the response rate indicates the extent to which recipients interacted with your brand following the message received. Carefully analyze these interactions to guide your future marketing actions and improve the engagement of your targets.
Tools and methods for analyzing performance
To facilitate the monitoring of your KPIs and the analysis of the results of your SMS campaigns, several tools can be used:
SMS Sending Platform : Most SMS service providers , including SPREAD, offer performance dashboards and reports that allow you to easily track key metrics.
Google Analytics : By using personalized URLs (UTM) for the links included in your messages, it is possible to track the clicks and conversions generated through your SMS campaigns. SPREAD also allows you to measure the turnover generated by each SMS campaign, as well as the number of orders and the average basket.