Tip 4: Find keywords for a local business
If you’re doing local SEO for a business that only operates in certain locations, you don’t want to see keyword volumes and suggestions at a national level. You also don’t want to get the big picture. You’ll likely identify the wrong keywords if you don’t include locations in your search term.
For example, the keyword "electrician paris", when you have a set of tools to locate the whole of France (and you have added a map or connected to an account using Google Ads), gives an average monthly search volume of 8.3k.
electrician paris
That seems weak, right?
Try this:
Rather than entering a location with your keyword, simply enter “electrician.”
Click on "location" at the top left of your screen and turkey telegram number database choose a location, in our case, Paris. Target this location.
targeting localization keyword planner
keyword electrician paris
By simply searching for the generic keyword and changing the location, impressions go from 8.3k to 18k – a huge difference. Don’t make the wrong decision by choosing keywords when it’s quick and easy to find more representative data, when you know where and how to find it.
Tip 5: Look at what devices are used to search for a keyword
The way we browse the web has changed dramatically in recent years, with more and more of us using our mobile devices to shop and browse online. A marketer knows their audience inside out, and Keyword Planner is a great way to get insights into the devices people are using to search for a specific keyword. Here’s how to view device distribution in Planner.
Add the keyword to a plan and view the forecast
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