The Basics of Search Ad Campaigns

[sharminakter]

That said, Bing Ads can still drive traffic and conversions, and the ROI is often cited as being better than Google Ads, even though it comes at a lower volume.

Bing Ads
Other ad networks
Google Ads and Bing Ads aren’t the only ad networks to drive growth through PPC. You may also want to consider:

For the most part, we’ll be looking at Google Ads and Bing Ads. If you’re looking to grow on these popular platforms, the options listed above are worth looking into (social media ads are often considered a separate channel from search engine PPC).

For most businesses, shopping and search campaigns honduras telegram number database are the primary advertising formats used.

Let’s take a look at the basics of search ad campaigns, to help you understand what the different elements mean when you’re first starting out with this type of PPC advertising.

car for rent
Campaigns and ad groups
In the main search ads structure, an account is divided into “campaigns” and “ad groups.”

You need to have a good grasp of these two concepts, as they form the foundations of your account; it's really simple and straightforward.

Campaigns
Unless you're creating a large account, you'll typically only have a small number of campaigns in your account. A campaign contains multiple ad groups, which in turn contain ads and keywords.