What is Google advertising?

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Known as Google Advertising or “Google Ads,” Google’s advertising platform is used by millions of businesses worldwide. It is considered so cost-effective that Google itself estimates that it can provide an 8:1 ROI , even with an investment as small as $10 to $50 per day.

Knowing how to navigate the Google Ads platform is the first step to working with this powerful tool. In this guide, we’ll also look at its benefits, advertising costs, and tools that can help you build your first ad campaign.

Almost every query returns a SERP with ads egypt telegram number database at the top of the page. These ads are Google Ads, which are ads placed on Google's advertising platform to appear on search results pages and other websites in their ad network.

Google ads are typically marked with a bold “Ad” or “Ads” indicator.

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You may hear professionals refer to Google advertising as “Google search advertising” because the ads typically appear on search pages. Google advertising also offers ad placements on YouTube and other websites.

These search ads are used by businesses to drive traffic and sales to their site. Since Google users are often actively searching for something, these search ads have the added benefit of appearing in front of a more engaged audience.

Additionally, you can use the platform to further target audiences when creating your ad. Google Ads functionality allows you to determine the audiences you want to show your ad to, providing more opportunities for conversion.