2. Show
Hashtags, emojis and sharp, personal reactions. That is a short description of our tone of voice. At NOS Kort, we communicate with our target group in a completely different way than other NOS brands, such as the Achtuurjournaal and NOS.nl. We try to communicate with our followers in the same way as they do with each other. That is not easy, because you can easily miss the mark. My colleagues and I also spot what the current trends, virals and challenges are. We use that knowledge to be on the same page with our followers from the account. In this way, they must get the feeling that we are one of them.
We try to communicate with our followers as they do with each other.
We actively respond and moderate our account. It is russian phone number list almost never the case that we do not see a response. Often these responses are substantive, but sometimes also funny. We are strict in moderating arguments and disrespectful responses. We are of course a great supporter of freedom of speech, but we do not allow insults and disrespectful responses in our comments. Fortunately, Instagram offers more and more tools to deal with this better. For example, you can now block the responses of a follower. Only he or she will see that response, the other followers will not. Furthermore, we encourage people to discuss with each other in a polite manner!
No manual, but feeling
There is and was no manual for using our tone of voice. It is something that not everyone can do and that you have to have a feel for. If you have that, you can learn it. Despite the fact that I am 28 years old and therefore fall well outside the target group, I dare say with certainty that I am still right in the middle of the target group. I know what they watch, what they listen to and what they talk about with their friends. We do this by actively monitoring what and how they respond under our videos, what they post on Instagram themselves (we follow about 6600 young people, that number is growing after the #volgmijnoskort posts ) and how they use other channels such as YouTube and Snapchat.