Which pages are the most popular?
Where do users most often leave the site?
What path does a visitor take before performing a target action (purchase, subscription, etc.)
This information is invaluable for improving user experience and increasing conversions.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can mexico whatsapp number guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
Advertising Channels Efficiency Calculator: Optimize Your Budget and Increase ROI by 70%
A Killer Commercial Proposal Template That Increases Conversion to Deals by 60%
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153115
Developing recommendations for improving a web resource
Based on the collected data, the site analyst develops recommendations for improving the web resource. This may include:
Changes in the site structure
Content optimization
Improved navigation
Speed up page loading
Developing recommendations for improving a web resource
Source: shutterstock.com
The work of a website analyst is a constant process of improvement and optimization. After all, in the world of online business, there is no limit to perfection!
Now you see that a website analyst is not just a person who sits and looks at charts. This is a real strategist who helps a business grow and develop on the Internet. And if an entrepreneur wants his website to work like a well-oiled machine, he cannot do without a web analyst!
Necessary skills and tools for working as a website analyst
If you decide to connect your career with web analytics, you will need a whole arsenal of skills and tools. Let's figure out what a successful website analyst should have in his piggy bank.
Technical skills of a web analyst
Working as a website analyst requires some technical knowledge. Here's what you'll need:
HTML and CSS - A basic understanding of these languages will help you better analyze the structure of a website and find problems in the code.
JavaScript . Knowledge of JavaScript basics is necessary for working with web analytics systems and setting up event tracking on a website.
SQL : Knowing how to work with databases will help you extract and analyze large amounts of information.
Basics of Statistics Without understanding statistical methods of data analysis, you will have a hard time making accurate conclusions and predictions.
Don't be afraid if you don't have all these skills yet. The main thing is the desire to learn and develop!
Read also!
"Marketer's KPI - Key Indicators and Accurate Calculation"
Read more
Analytical skills and soft skills
Technical skills are only half the battle. A successful website analyst must have other important qualities:
Critical Thinking : The ability to analyze data, identify patterns, and draw informed conclusions.
Attention to detail : The ability to notice the smallest nuances in data that can make a big difference.
Communication skills : Ability to convey complex information to colleagues and clients in an understandable form.
Curiosity : A desire to continually learn and stay up to date with the latest trends in web analytics.
Stress Resistance : Ability to work with large amounts of data and meet deadlines.
Key Web Analytics Tools
Now let's take a look into the site analyst's "suitcase" and see what tools he uses in his work:
Google Analytics : A free but powerful tool for analyzing website traffic, user behavior, and advertising campaign effectiveness.
Yandex.Metrica : Russian analogue of Google Analytics, which provides additional features such as webvisor and click maps.
Google Tag Manager : A tool for managing site tags that allows you to easily add and update tracking code without touching your site's code.
Tableau or Power BI : Data visualization tools that help you create compelling reports and dashboards.
Hotjar : A service for analyzing user behavior on a website that provides heatmaps and session recordings.
SEMrush or Ahrefs : Competitor and keyword analysis tools that help with SEO work on your website.
Remember that tools are just a means. The key is your ability to interpret data and turn it into useful business insights.
With these skills and tools, you'll become a true "data detective" who can solve the most complex mysteries of online business. Are you ready to take on the challenge of becoming a website analyst