Step 6: Explore Audience Data
The likelihood of your content going viral largely depends on how russian business email list relevant it is to your target audience. So when compiling your social media audit report, include a section dedicated to audience analysis across platforms.
Here are some key areas to pay attention to:
Demographics: Consider age, gender, location, language, and occupation.
Psychographics: What are their interests and hobbies, lifestyle and beliefs?
Behavior Analysis: What content attracts the audience? Are they interested in videos, VKontakte clips or Telegram posts?
This data will help you tailor your content and publishing schedule to suit your audience's needs and preferences.
Step 7: Conduct a SWOT analysis
Now that you have enough data in your audit report, it's time to break it down into strengths, weaknesses, opportunities and threats, or SWOT analysis.
The goal is to find gaps and opportunities and use them
For example, each of the four categories could include: