On the other hand, Spotify also mentions: “…listeners in your programmed audience may be discovering your music for the first time through channels like editorial playlists or radio, so they may be primed to delve deeper into your catalog in the future and join your active audience.”
When someone starts listening to your music and joins one of these segments, that doesn’t mean they’re going to stay there. Your listener conversion metrics are what help you track these japan email list changes so you can see if your efforts are working or if you need to rethink your strategy.
As you run different campaigns and engage with your audience throughout the month, you can check your New Listeners to see how many new fans you've gained through your efforts.
New active listeners are fans who have previously listened to your music via streaming, but have now re-listened to it and started listening to it again.
Fans who haven't engaged with your music for over a month may come back as reactivated listeners , proving that what you've been doing to win back those listeners is working.
As you continue to market your music through efforts like staying active on social media, interacting with your fans both online and in person, posting music videos to accompany your releases, etc., these statistics can help you see what's working and what's not.
Stream ratio
The Share of Streams tool tells you exactly how much each of these segments has contributed to your streams over the past 28 days. This data helps you understand which segments are contributing the most to your streams overall, so you can focus your efforts on the segments that need a little more attention.