Fan Database

Minimalism and infographics
Since infographic templates are a very capacious type of content, many marketers believe that they can use a large number of different visual and design techniques. However, the rule is different - the simpler the infographic, the clearer it is!

If you find that you have ...

Site owners will soon be able to analyze the performance of their pages in Google Discovery, a section that appears below the search box on the Google homepage on mobile devices.

According to JR Oakes, this is already available, but it doesn't contain any data yet.

Report on content aimed at ...

I mention this not by accident, because I had the opportunity to observe this trend while working closely with the Digital Hub team as a Project Manager, implementing martech solutions and cooperating on the marketer-developer line. One of my observations is that it was the marketers, who perfectly ...

Bing Ads, Bing PPC

When you use Bing campaigns, your content is shared across all of these platforms simultaneously. With over five billion searches per month across the Microsoft network, Bing PPC is a worthwhile SEM tool to consider if you want to run effective search engine campaigns ...

What are the best practices for writing articles and content? Copywriting, what are the best practices?

The way web content is experienced is different from the way it is in print. Instead of reading left to right and line by line, site visitors scan the page for phrases or keywords that catch ...

Optimizing graphics for SEO
You already know more or less what text optimization is. Now it's worth taking a moment to consider how to optimize images for SEO. Why is it worth doing? Many people use image search engines and can find your site this way. A proper photo title is a short description of ...

Now that we are able to imagine what MA can be in our company, let us also consider what it should not be.

Sexi name for e-mailing activities. Distribution of messages can be one of the elements of MA, however, for this to happen, mailings must be entered in a logical way into the structure of ...

In the case of Baidu, keywords in the URL are not as important. Moreover, Chinese SEO specialists often create URLs in English even for a Chinese article. They often choose to use shortcodes as the URL of the company's website.

HTML Coding
Don't use ISO-8885-1. The two encoding platforms used are ...

SF examines the structure of the site very carefully. Additionally, it analyzes the depth of the site and the number of clicks needed to go from any URL to any other URL . Thanks to this, you will be able to make corrections to the structure and better manage the flows in the site.

Screaming Frog ...

A UX (User Experience) website audit aims to improve the overall user experience with a given product or service. As a result of the audit, users can experience a number of benefits that increase their satisfaction and engagement. Here are some examples:

Intuitiveness and ease of use: A UX audit ...