Fan Database

Artificial intelligence (AI) chatbots are becoming increasingly popular as a way to support and automate customer service tasks. But are they right for every business?

We'll discuss the benefits and drawbacks of AI chatbots, run through a bunch of numbers, and some options to explore.

Beta version ...

Any marketing professional will tell you that good old A/B testing is invaluable for any digital marketing campaign . They may not mention that this simple testing method can also be invaluable for your inbound marketing strategy .

AB Tests

The term “split testing” is often used interchangeably ...

In any situation, it’s best to put your best foot forward, and the same goes for effective customer testimonials. Featuring customers who are true disruptors in their industry, who have a high profile, who are up-and-coming, or who for some reason are a positive focal point in the industry ...

In an age where social media dominates our conversations, a whopping 96% of your customers won’t tell you they’re dissatisfied with your services, but they will discuss their disappointment on at least one social platform.

Social listening in 2024 could make the difference between a positive ...

ave you ever published a blog post and waited for it to appear in search engine results? It can be a frustrating waiting game, sometimes taking days or even weeks. What happens behind the scenes? Crawling and indexing.

While this is a necessary part of search engine optimization, it can also be ...

In episode 73 of AmplificaCast, guest Marcelo Fazolato , CEO of Casa do Sabre , shares strategies for educational marketing to achieve sustainable growth and retain students in the education sector. At just 29 years old, Marcelo already leads one of the main digital education platforms in the ...